#1 IT'S GOOD FOR YOU
Pound for pound bison can be leaner than all other animal protein sources, if pasture raised. Their natural muscle structure, along with free range management, makes bison nature’s perfected protein. According to the USDA, 100 grams of lean bison meat contains only 143 calories and two grams of fat, while the same amount of beef has 283 calories and 18 grams of fat. That's not all, bison is high in B-12 and iron and is never subjected to questionable drugs, chemicals or growth hormones.
#2 IT'S GOOD FOR THE ENVIRONMENT
“You can make a bison go anywhere it wants to go.” Almost all bison spend the majority of their lives grazing on pastures. Bison are much harder to control compared to other domesticated livestock. This makes confining them to small quarters or raising them on feedlots impractical. Bison also produce better when left to roam freely on native grassland, incentivizing ranchers to raise them as close to the wild as possible.
As bison graze, they keep the ecosystem in balance by preventing grasses from overgrowing while their waste nourishes the soil. They’re unique hooves and weight distribution create depressions in the ground which bury seeds, traps precious moisture and regenerates topsoil. In fact grass-fed bison, coupled with properly managed grasslands, could be key in helping to reverse global climate change by trapping carbon from greenhouse gases in the atmosphere and redistributing it in soil.
#3 IT'S GOOD FOR AMERICA
All bison purchased and consumed in America is raised in the U.S. or Canada. Of the approximately 2,600 bison ranches in the U.S., virtually all are family-owned and operated. 50% are small boutique ranches with 100 bison or less. By consuming bison, you're supporting small agriculture business and helping to put more bison on American grasslands.
#4 IT'S GOOD FOR BISON
It may sound counter-intuitive but it’s true, eating bison helps preserve the species. In the past several years the popularity of bison meat has quadrupled. At the same time, bison numbers have continued to grow at a steady rate. Creating a profitable market for bison meat allows private land owners to continue to operate and grow their herds.
#5 IT'S DELICIOUS
Bison is rich in flavor and naturally a little sweet. Check out our Roam Free Bison Bites and see for yourself!